SKINS Pure Sport
SKINS is tirelessly committed to changing the world of sport… for the better.
We do this in two ways:
- By making products that improve your performance (fact!)
- By using our brand to improve the field on which people play and compete
Our vision is a world in which sport inspires society; through performance, passion and principles. Because we don’t just love sport, we live it. And it has the power to do so much good. We strongly believe that prejudice in any form should play no role in sport, or society.
We started a movement – Pure Sport – to mobilise those who believe in our purpose to ‘fuel the true spirit of competition’.
Since then, we have launched a campaign lobbying the IOC to support athletes when faced with doping and increase funding for anti–doping. We have taken a stand against the IOC hosting the 2014 Winter Olympics in a country that does not respect choice of sexuality. We have challenged the corruption of FIFA… and won. We have voiced our support for the Polynesian Islands competing in the Rugby World Cup with the aim of increasing inclusion in competitive international rugby. We have championed LGBTI rights in sport in Australia.
And that’s just part of the story. We will continue to rise up when sport needs a champion, building on the reputation we’ve earned.
Find out more about our campaigns here.