Many of the world’s greatest rugby players come from the Pacific Islands. But due to lack of funding and player poaching, as Nations their role in world rugby is diminishing.
SKINS, in their mission to protect the True Spirit of Competition, wanted to recognise the contribution of the Pacific Islands as well as drawing attention to the issues in order to help enable Pacific Island Rugby to stay in the game. The Rugby World Cup 2015 tournament was the perfect stage to launch a campaign that generated awareness about the issue. Thirty percent of players in the tournament had Pacific Island heritage, although they accounted for only 15% of teams. The combined population of Tonga, Samoa and Fiji is just 1.2 million people. In fact, the entire population of Tonga could fit inside Twickenham stadium!
Rugby fans love their home team. But everyone also has a favourite underdog. That was the concept behind the #myotherTEAM campaign. SKINS created The Pacific Islands Supporters’ Club – celebrating Pacific Island flair and spirit, while working to improve the global status of Pacific Island rugby. We commissioned a series of Polynesian-designed home team rugby badges that fans could adopt and share on social media. The designs beautifully recreated the emblems of every single Rugby World Cup nation with an overlaid Polynesian motif and were created by a Polynesian tattoo artist as a symbolic icon to show the contribution the Pacific Islands makes to world rugby. People were asked to support the campaign with the hashtag #myotherTEAM and the emblem when their team wasn’t playing.
What’s more, we put our money where our mouth was by supplying compression garments to Samoa and Tonga.