Marketing
Communication
Skins™ communication is designed to be provocative and quick witted, appealing to a broad target audience. Skins™ utilise many media channels to reach their target audience, previous campaigns have been fully integrated across TV, Outdoor, Press, Magazines, Radio and Online.
Television
‘Beyond Reason’ campaign kicks off
At Skins™, we’re proud of the fact that we’ve changed the way athletes prepare, perform and recover.
As a result, it’s not surprising that we also enjoy celebrating the amazing achievements of the world’s best athletes.
This message of celebration is reflected in a new commercial Skins™ is broadcasting in Australia.
We love the fact that our new ad:
• Truly and emotionally celebrates significant athletic success
• Shows how amazing sporting achievements can transcend difficult social, cultural and political environments
• Highlights that people can accomplish amazing things, despite difficult circumstances in life
• Is unscripted, and gives athletes an opportunity to talk about how and why they do amazing things in their chosen sport
• Is beautifully shot, and will make anyone who loves sport sit up and take notice
Virals
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