As an existing official partner of the Belgian professional cycling team Lotto Belisol, compression sportswear brand SKINS will be continuing its support of the team’s pro cyclists in 2013.
The arrangement means the Lotto Belisol men’s team, the women’s professional team and the U23 team will be able to train in the latest technology-driven compression garments.
SKINS products have been designed to compress muscle groups to trigger acceleration in blood flow, which means that the teams will be getting increased oxygen to their working muscles - resulting in an enhanced performance whilst in training and speed up recovery after training and competition. SKINS clothing is endorsed by the Australian Physiotherapy Association and is unique in the market because its products are body mapped to compress certain muscles with varying degrees of pressure.
Lotto Belisol is delighted with the new agreement with SKINS and General Manager Bill Olivier said: “This sponsorship will provide our riders at all levels with cutting edge compression sportswear, helping improve performance and recovery. Importantly, the SKINS research shows that their compression wear significantly aids muscle recovery which is a vital factor during competition, during road tours and during long training campaigns.”
Christian Gut, Global Marketing & Category Director at SKINS said: “We are sure the partnership will be mutually beneficial as we both strive for excellence. We are really excited about the opportunity of working together. SKINS is one of the best kept secrets in sports – the garments incorporate innovative technology and we are looking forward to helping the Lotto Belisol teams to further improve their already impressive results with the use of SKINS.”
Jaimie Fuller, SKINS Chairman said: “SKINS sponsorship of Lotto Belisol reinforces our desire to stay in Cycling. We understand that cycling is undergoing some very real challenges in light of the doping revelations, the Lance Armstrong affair and the alleged involvement of the UCI but SKINS believes in the true spirit of competition and integrity in sport and as such we are doing whatever we can to help effect positive change in cycling. The outcome of cycling’s forthcoming independent review process will determine our future involvement but this 12-month agreement with Lotto Belisol, confirms our ongoing commitment to those who share our values. It truly reflects our belief that the sport itself has a great future, as long as we can provide a foundation for positive change.”