Core values

We believe in fuelling the true spirit of competition

SKINS was the vision of one man who wanted to keep pushing his limits – to keep competing at the top of his game for as long as he could. Going further, faster for longer.

That’s why we celebrate the courage and ambition that drives other athletes forward and creates true competitive spirit.

We salute those who leave their sport better than when they started. And we respect those who handle themselves both on and off the field with honesty, integrity and class.

Because it’s never the result that determines a winner. It’s the drive, the determination and the passion of the competition. A competition that’s fought hard – but fought clean.

We believe in substance beyond the logo

Hype. There’s a lot of it out there. Most of it thought up by big sterile brands with big sterile smiles. And it’s nearly all hot air.

We don’t believe it – because we don’t believe it’s needed. Not if you’ve got a product that really works and you’ve got the research to prove it.

We tell it straight. Because it’s the only way we know how.

It took us five years of testing, speaking to experts, designing and redesigning before we launched our first pair of SKINS tights. We may have got a bit faster since, but we still go through the same process with all our products.

Because when you’ve got something that is scientifically proven to boost training and performance – and speed up recovery, you just say it how it is. No hype required.

We believe in being bold

History is full of pivotal moments. Taking chances, gambles, risks.

At every crossroads, we take the bold path. Choosing highest quality, even if it means higher cost. Choosing investment in research – despite the threat of big sports brands.

And it’s paid off every time.

In business, just like on the playing field, you go hard or you go home. You have to be willing to give it your all. To put everything you’ve got into winning. It’s the only way to overcome the obstacles in your path – to end up with a product you can be proud of.

As they say on the mountain, the sweetest turns really are the ones you earn.