SKINS, the world leaders in high performance dynamic gradient compression wear, announced today its support for World Tour professional cycling team, HTC Highroad’s strict stance on breaches of its Code of Conduct.
Today Highroad Sports announced that Alex Rasmussen of HTC Highroad had been terminated with immediate effect following being notified of the rider missing a doping control by the Union Cycliste Internationale and the National Olympic Committee and Sports Confederation of Denmark.
SKINS CEO Jaimie Fuller stated, “Our core values are around fuelling the true spirit of competition. The strict application of a Code of Conduct is essential in the good management of a professional body. It is important that such matters are dealt with decisively as it sends a strong message to developing athletes and the public generally of the positive and tough stance being taken in cycling.”
Fuller went on to say, “For this reason we also support the programs and messaging of Bike Pure and SKINS is very proud to be the first Bike Pure Certified company. We have a collective responsibility to promote the positive attributes of sport and to amplify that to our professional and developing athletes alike.”